UFC®, the world’s premier mixed martial arts organization, today announced a new agreement with 7-Eleven®, the world’s largest convenience store chain, in which the industry-leader will serve as the global brand’s first-ever “Official Convenience Store” throughout the United States and Canada. As part of this collaboration, the two brands will launch a peel-to-win “BIG GULP®” sweepstakes on Friday, September 1, 2017, with more than 1.8 million individual prizes available at participating 7-Eleven locations.
“7-Eleven is one of the world’s most innovative and consumer-friendly brands and we’re thrilled to launch this new sponsorship,” UFC Vice President of Global Partnership Activation Brette Sadler said. “We look forward to continuing our ongoing engagements with consumers in the U.S. and Canada with new and exciting fan activations, such as our BIG GULP sweepstakes.”
“UFC has a huge fan base of both male and female young adults who like to shop at convenience stores, making this promotion a great match-up,” said 7-Eleven Marketing Director Maria Trujillo. “With one in four of those UFC convenience store shoppers choosing 7-Eleven, that leaves a lot of potential to reach an untapped audience that is important to us. I believe this collaboration that includes exclusive UFC merchandise and a prize on every Big Gulp cup provides a great incentive to entice even more fans to shop at 7-Eleven.”
The sweepstakes, which runs through Sunday, December 31, 2017, allows fight fans in the U.S. and Canada to purchase and/or collect UFC branded BIG GULP’s (30 oz.) with designs featuring UFC gloves, a UFC Octagon and select UFC athletes. Athletes included on these collectibles include: UFC welterweight champion TYRON WOODLEY, UFC men’s bantamweight champion CODY GARBRANDT, UFC women’s bantamweight champion AMANDA NUNES, former UFC light heavyweight champion DANIEL CORMIER and UFC featherweight YAIR RODRIGUEZ.
Fans can also purchase a UFC / 7-Eleven Travel Mug (20 oz.), that features the UFC’s logo. Customers who purchase a BIG GULP drink will obtain a peel-to-win game piece which contains one of the following options: (a) an instant win game piece redeemable for a prize; (b) an instant win food or beverage prize redeemable at 7-Eleven; (c) non-winning ticket redeemable for a 10% discount on a purchase at UFCStore.com or a free 7-day UFC FIGHT PASS® subscription.
Instant win prizes include a grand prize of 2017 Harley-Davidson Motorcycle, and five Replica UFC Championship belts, 100 Xbox One EA UFC 2 games and many more. For more information and official sweepstakes rules, please visit UFC.com/7-ElevenRules.
In addition to the sweepstakes and product placement inside UFC’s world-famous Octagon®, 7-Eleven will also have a presence on UFC.com and live-event programming, as well as being integrated across multiple UFC-based social and digital platforms. For more information, please visit UFC.com.
UFC® is a premium global sports brand and the largest Pay-Per-View event provider in the world. Acquired in 2016 by global sports, entertainment and fashion leader, WME | IMG, together with strategic partners Silver Lake Partners and KKR, UFC is headquartered in Las Vegas with a network of employees around the world. UFC produces more than 40 live events annually that consistently sell out some of the most prestigious arenas around the globe, while programming is broadcast in over 163 countries and territories to more than 1.1 billion TV households worldwide in 35 different languages. UFC FIGHT PASS®, a digital subscription service, delivers exclusive live events, thousands of fights on-demand and original content to fans around the world. For more information, visit UFC.com and follow UFC at Facebook.com/UFC, Twitter, Snapchat and Instagram: @UFC.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7-Eleven® operates, franchises or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7-Eleven for payment services, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards® customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.