Antigua recently unveiled its 2017/2018 winter marketing campaign for North America inviting visitors to “Warm up Their Winter” on the Caribbean island.
Created by Big Idea Advertising, the campaign showcases the destination’s award-winning beaches and tropical climate just as much of the north transitions into the colder months. Antigua was recently named the “Caribbean’s Most Romantic Destination” for the third year in a row at the World Travel Awards, which is also featured in much of the colorful campaign.
“We want everyone to book Antigua now! We are an unrivaled destination with 365 postcard-worthy beaches, world-class resorts and more,” shares Colin James, CEO of the Antigua and Barbuda Tourism Authority. “This new campaign encourages vacationers to consider Antigua for a winter escape whether for a romantic retreat, family holiday or simply relaxing with friends.”
The “Warm Up Your Winter” campaign is delivered through a variety of creative digital executions as well as select print outlets, focusing on Antigua’s natural beauty as the signature backdrop. The campaign will target key feeder markets throughout North America including Canada.
“It is important consumers and travel agents alike know that Antigua’s beautiful beaches and resorts are just waiting to be discovered” shared Steve Defontes, President and Creative Director of Big Idea Advertising. “With playful headlines the ads emphasize the best features of an Antiguan winter escape, while showcasing the variety of activities that go beyond sun and sand.”
In addition to multiple digital treatments as part of the campaign across North America, Antigua has also partnered with the New York Jets in a sponsorship that includes radio, in-stadium and other components targeting both couples and families in the Northeast.
The island of Antigua is open for business and continues to welcome couples in search of romance, luxurious and intimate accommodation, and invigorating experiences to the island. For more information go to: www.visitantiguabarbuda.com
View Advertising Samples at: http://bit.ly/2hfToAl
ABOUT ANTIGUA AND BARBUDA
Antigua (pronounced An-tee’ga) and Barbuda (Bar-byew’da) is located in the heart of the Caribbean Sea. Voted the World Travel Awards 2015, 2016 and 2017 Caribbean’s Most Romantic Destination, the twin-island paradise offers visitors two uniquely distinct experiences, ideal temperatures year-round, a rich history, vibrant culture, exhilarating excursions, award-winning resorts, mouth-watering cuisine and 365 stunning pink and white-sand beaches – one for every day of the year. The largest of the Leeward Islands, Antigua comprises 108-square miles with rich history and spectacular topography that provides a variety of popular sightseeing opportunities. Nelson’s Dockyard, the only remaining example of a Georgian fort a listed UNESCO World Heritage site, is perhaps the most renowned landmark. Antigua’s tourism events calendar includes the prestigious Antigua Sailing Week, Antigua Classic Yacht Regatta, and the annual Antigua Carnival; known as the Caribbean’s Greatest Summer Festival. Barbuda, Antigua’s smaller sister island, is the ultimate celebrity hideaway. The island lies 27 miles north-east of Antigua and is just a 15-minute plane ride away. Barbuda is known for its untouched 17 mile stretch of pink sand beach and as the home of the largest Frigate Bird Sanctuary in the Western Hemisphere. Find information on Antigua & Barbuda at: www.visitantiguabarbuda.com or follow us on Twitter. http://twitter.com/